How many visitors come to your website each day? It’s pretty easy to find out using the statistics package provided by your webhost. You may even be using a service like Google Analytics to keep up with your site data.
A few weeks back I told you about the benchmarking function built into Google Analytics. It’s great, but it only tells you how you’re doing compared to similar sites generally. It can’t, however, compare your site – head to head – with the site of your competitor.
In order to compare the number of visitors you have coming to your site to the number coming to your competitor’s site you’d need access to their statistics, right?
Nope, you can use one of several services that will estimate the traffic for your competitor’s site. All you have to do it type in their URL.
One of the most user friendly of these comparison sites is StatBrain.com. Type in the URL you want to evaluate and within seconds the site shows you the number of daily visitors.
It’s important to know where you stand. You want to know how you compare and how much potential there is in your market. Then you can develop a plan to take them on and beat them to a bloody pulp.

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