How Did You Get Your First Client?

DSC03904c-721x828“Getting the First Client – Using Guerrilla Strategies” is my topic at the Start-Up Boot Camp being offered by the North Carolina Bar Association on December 16. I’ve got 20 minutes to present and 10 minutes for Q&A.

I find the allotted time somewhat daunting. That’s not much time.

I’m half of the marketing portion of the day (the other 30 minutes is about referral sources). I’m struggling with how to help the attendees (100+ registered on the first day) in such a limited amount of time. Of course, I think of the marketing part of the program as the most important segment so I want to really deliver some value.

The program is open to anyone so it’s not family law specific.

The course planner wants me to focus on cheap, quick, effective tactics that will get clients immediately. The clients don’t have to be the best clients ever, just paying clients that will help keep a new lawyer alive long enough to do more down the road.

I’ve got some ideas, but I’d really like your help. Please post a comment below or give me a call (my direct number is 919-787-6667) or shoot me an email at rosen@rosen.com

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Post written by Lee Rosen on December 1, 2009 in Marketing

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{ 6 comments… read them below or add one }

kathleen staley December 1, 2009 at 10:46 am

a lot of our first clients came from pre paid legal services which we still use .Then sent a mailer to pastors about our services as a Christian divorce lawyer

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Lee Rosen December 1, 2009 at 10:52 am

Thanks Kathleen. I’ll mention the prepaid option. The mailer is also a super idea. Great feedback.

Lee

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Dana West December 3, 2009 at 11:40 am

Gah! I am so disappointed I am going to miss this! All of this is information I need as a newbie!
Do you know if the seminar is going to be offered again in the near future?

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Lee Rosen December 3, 2009 at 11:53 am

Dana,

They’re recording the program. Contact Erik Mazzone for info on how to get it. You can reach him at emazzone@ncbar.org.

Good luck.

Lee

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