You’ve Got a TV Station in Your Pocket

Technology can be amazing. I bumped into amazing yesterday at the North Carolina Bar Association Start-Up Boot Camp.

Just for fun, the course planner, Erik Mazzone, and I decided to live stream the session on USTREAM. Basically, on a whim, we decided to televise the program. Mostly we just wanted to see how it would work.

We took my iPhone and installed the new USTREAM app. We set up the iPhone on a small tripod. We plugged the phone in to a power outlet and viola - live TV.

I tweeted about the program several times during the day and we had between 2 and 13 viewers most of the time.

I was really impressed by how easy it was to set up. Plus it was free (if you have an iPhone). I suspect we would have had many more viewers if we had promoted the stream in advance of the program.

So why do you care?

I think you could easily use this technology for a bunch of things.

If you’re teaching a seminar you can televise it for clients, prospective clients and others. You could do a Q&A show for prospective clients. You can embed it on your website and USTREAM even provides a chat room so viewers can ask questions. The only real limit on what you can do with an iPhone and USTREAM is your imagination.

Of course you can do all of this with your laptop, a webcam and an internet connection. The iPhone just makes it so easy and it’s such a small package.

There’s lots of potential here. For a very small investment you have a very powerful tool. Sometimes technology can be amazing.

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Post written by Lee Rosen on December 17, 2009 in Marketing