April 2011

How to Find Your Stuff in the Cloud

I’m slowly but surely moving our practice to the cloud. We’re giving up servers in our office and shifting to Salesforce, Google Docs, Dropbox, hosted e-mail, Evernote, etc. Of course, much of the rest of my life lives on Facebook and Twitter. Sadly, moving my info to the cloud doesn’t make me any less likely [...]

Read the full article →

Do Not Compete on Price!

I visit website after website for attorneys claiming something like “Excellent Legal Representation at an Affordable Price.” If you’re one of the lawyers using that kind of tagline, you’re competing on price. You might think you’re selling “Excellent Legal Representation,” but you’re not. Your prospective clients assume you’re “Excellent.” They’re keying in on “Affordable Price.” [...]

Read the full article →

Little Things Make a Big Difference

As I write this, I’m sitting in my room in a hotel in Charleston. It’s a nice hotel. It’s older with huge rooms. The service is terrific. I just went down to the free breakfast bar to see what it offers. I’m used to the whole free breakfast thing because I stay at the Hampton [...]

Read the full article →

How a Poor Writer Is Growing His Practice with Writing

I’m not a very good writer. I do my best, but it’s not great. I’m surrounded by very good writers who reinforce my lack of skill. I’ve got a good friend who’s just a natural. He can sit down at the computer and crank out some pretty amazing stuff. I’m in awe of his ability. [...]

Read the full article →

Who Wins in a Fight between You and LegalZoom?

Who wins in a fight between you and LegalZoom? It’s not a new fight. It’s the fight between the local hardware store and Home Depot. It’s the fight between the stores on Main Street and Walmart. It’s the fight between the butcher and the supermarket. Who wins? With rare exception, it’s not you—it’s them. They’re [...]

Read the full article →

Sending Big Files without the Cloud

It must seem like I’m obsessed with sending big files over the Internet. I’ve written about a multitude of file-sharing services over the past few months. I just keep finding new products that appeal to the geek in me. Here’s the scenario: you’ve just scanned a CLE manuscript and created a big PDF file. It’s [...]

Read the full article →

Your Marketing Effort Will Fail without This One Thing

I get calls all day long from attorneys who want to talk about marketing. “Should we redo our website?” “Do we need a blog?” “What about advertising? Radio? TV? Pay per click?” “Should we hire this marketing consultant or that website firm?” I can’t answer any of these questions as presented. We’re missing something. We’re [...]

Read the full article →

Does Worry About Losing Your Associate Keep You Up at Night?

Do you ever wake up in the middle of the night filled with a sense of dread? I’ve had a variety of things keep me up at night. I fall asleep pretty easily, but at about 4 AM, I sometimes wake up worrying. At one time, my big worry was the loss of an associate [...]

Read the full article →

← Previous Entries