There is a pattern to marketing a professional practice. Most of us don’t notice the pattern because we’re busy doing it, and it’s tough to see things that happen over a 30-plus-year period. We don’t usually see the big picture until it’s too late. Today, I’m going to clue you in to the pattern early [...]
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Last week, we held a webinar on fixed fees. It was filled to capacity, and participants had some great questions. I promised to post the recording here on the site. Unfortunately, I screwed up the audio (I got my part, but not the participation of the group). Oh well, lesson learned, and we’ll get it [...]
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