December 2011

Off the Radar

I’m going off the radar…going dark…going on vacation. I’ll be back on January 2, 2012, well rested, relaxed, and ready to go again. In the meantime, have a great holiday, and thanks for reading and for contributing.  

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What to Do about the Holiday Revenue Slump

In my practice, where we charge fixed fees for everything, December can be difficult. Revenues are affected by the holidays. My revenue anxiety often disrupts my holiday sleep. I wake up dreaming of bankruptcy judges and debtor’s prison. Between prospective clients putting off the divorce until January, the days we’re closed, and the number of [...]

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10 Quick Lawyer Advertising Tips

Are you planning a 2012 advertising campaign? We’ve been down that road before, and it can be bumpy. Here are 10 lawyer advertising tips I’ve picked up as we’ve rolled along. 1. Comply with the rules in your state for lawyer advertising. In our state, for instance, we are required to include our address in [...]

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Is Your Client Data Secure?

I visited a law firm last week and opened up my sweet little Macbook Air while I waited in the lobby. I found the firm’s wireless network and connected. Because I’m nosy, I opened Finder (the Mac version of Windows Explorer) and noticed two computers on the network. Click, click, click, and I stumbled upon [...]

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Are You Having Trouble Sticking to Your Marketing Plan?

Some argue that lawyers lack resilience. I concur. We don’t bounce back well. Far too often, we take a hit and lie down on the floor. We don’t get up. Here’s the story I see quite often: Lawyer decides to do some marketing. The focus is lunches with referral sources. Lawyer gets charged up about [...]

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What about Referral Sources Who Don’t Refer?

I’ve been having lunch with this guy, on and off, for four years. We’ve probably been to lunch eight times, met for coffee twice, talked on the phone a dozen times, and e-mailed back and forth every few months. He is, theoretically at least, a referral source. He’s an accountant with a pretty good practice. I [...]

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Are Your Office Plants Dead?

Back when I first opened my office, I bought some plants. About two months later, they were all dead. Between the lack of sunlight, failure to properly water, and my brown thumb, the plants never had a chance. I replaced the plants and killed the new ones. Replaced them again and, again, they died. It [...]

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It’s Your Turn

Dear reader, I need your input. I want to be of use to you, and in order to be useful, I need some feedback. What am I doing right? What am I doing wrong? What would you like more of? What would you like less of? What else can you tell me so that I [...]

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