Should you publish articles on the web? Should you have a blog? Does it make sense to invest the time it takes to crank out new content on a daily or weekly basis?
There are lots of opinions about the value of blogging and different “experts” come down on different sides of the issue.
Here’s one way [...]
Excellent marketing requires excellent metrics. That’s why it’s important to identify the source of every initial consultation. You’ve got to ask them how they found you. You can track everything if you try hard enough.
There are some great tools for measuring your marketing. Google Analytics, for example, is a great tool for measuring the effectiveness [...]
