From the category archives:

Marketing

Never Stop Marketing

We’re always looking for the magic bullet. We want some new marketing technique that will solve all our problems. We’d love something that brings new business every day without any input or effort on our part.
We love the idea of something like Google AdWords. Something that we can set and forget. We’d like a well-oiled [...]

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Is Blogging Worth Your Time?

Should you publish articles on the web? Should you have a blog? Does it make sense to invest the time it takes to crank out new content on a daily or weekly basis?
There are lots of opinions about the value of blogging and different “experts” come down on different sides of the issue.
Here’s one way [...]

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How To Measure Your Marketing Lunches

Excellent marketing requires excellent metrics. That’s why it’s important to identify the source of every initial consultation. You’ve got to ask them how they found you. You can track everything if you try hard enough.
There are some great tools for measuring your marketing. Google Analytics, for example, is a great tool for measuring the effectiveness [...]

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Under Promise, Over Deliver

“It’s going to be terrible.” “You’re going to be miserable.” “You’ll be lucky to be left with a pot to piss in.” These are lines you can deliver during an initial consultation that will lower expectations. Are they truthful? That’s a matter of perspective. If Bill Gates were left with “Oprah money” after a divorce, [...]

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