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LEE ROSEN
ON LAW PRACTICE MARKETING
MANAGEMENT AND TECHNOLOGY
DIVORCE DISCOURSE

Podcast: 10 Tips for Crossing the Street and Building a Law Practice

In our home countries, when most of us think “traffic,” we picture highway “parking lots” and excruciating travel time. The traffic in Saigon is like nothing I’ve ever experienced. Here, the drivers don’t stop, and the pace never slows. Thousands of motorbikes, cars, trucks, and people converge on the streets at once. They travel in …

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Shove Your Political Opinions Where They Belong

Once upon a time, Facebook was a private space where you could share with friends and family. Then Facebook changed things. You will, of course, recall the uproar. Facebook responded with improved privacy settings followed by more improvements. They’re so “improved” that no one messes with them anymore. We have given up. Facebook is public …

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The Sociopath Client Who’s Angry With You

Her client is a cold, calculating, brilliant sociopath. He seemed pleasant enough when he hired her; paid her substantial, initial, fixed fee; and provided the necessary documents and other material. Time passed, and the case progressed. He paid more fees. At some point, she realized that he was intense on a level she couldn’t really …

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My Potential Clients Mostly Hire Someone Else

I was never very effective at initial consultations. I failed more times than I succeeded. Prospective clients called the office to set an appointment. Our intake people got them on the calendar and gave them directions. They arrived at the appointed time, all nervous about getting started with the end of their marriage. They’d come …

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How the 20-Minute Lawyer Beats the 20-Year Lawyer

Over the years, we become more and more competent. We gain skills through experience. We learn things, and we synthesize our knowledge and experience into a skill set that enables us to act quickly and with the confidence of knowing that our actions will generate the results we predict. But, over the years, we become …

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Podcast: 10 Tips for Your Next Vacation

Hopefully, you’ve booked a vacation sometime in the next few months. If not, why not? What are you waiting for? It’s past time to get going. And, before you go, listen to my travel tips. I’ve been on the road with my wife for more than a year. We’ve figured out a few things that’ll …

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The Best Thing to Outsource First

Ruby Receptionist is a gateway drug. It makes you feel so good that you move on to the hard stuff. Ruby Receptionist is an answering service (keep reading for a bargain). It answers your phone. But—and this is important—the service doesn’t screw it up. Historically, answering services have been a disaster. Answering services aren’t exactly …

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Your Website “Security” Is Costing You Clients

I’m in Vietnam, and I can’t get your website to load in my browser. Why? Because someone has “secured” your website from foreign visitors using a plugin like this or by changing some server settings. Now, only visitors from your home country can load your site. Maybe your website guru read this article and got excited. …

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Here’s How You Compare to Them…And It’s Not Pretty

We compare ourselves to others. I get it. I do it. Mine is bigger than yours. That’s why the cocktail party conversation so quickly turns to “Where are your offices?” and “How many lawyers do you have?” We need answers so we can determine whether ours is bigger than yours. It’s a death spiral. Comparing …

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What Networking Isn’t

Networking grows your income. Love it or hate it—it works. It’s about initiating, building, and maintaining relationships. Your network is the group of people you know who like you, trust you, hire you, and send their friends and family to you. Networking is about connection and caring. Networking is about compassion and commitment. Networking is …

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