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LEE ROSEN
ON LAW PRACTICE MARKETING
MANAGEMENT AND TECHNOLOGY
DIVORCE DISCOURSE

Which Salesperson to Trust

You get to hear sales pitches from lots of marketing vendors. These folks call, e-mail, and even knock on our doors. They sell everything imaginable, and they claim it’ll all help us get more clients. I’m sure some of these people have something of value. But it’s mostly crap. Deep in your heart, you know …

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It’s Lonely at the Top

Belgooly, Ireland — It could get lonesome in Ireland. There aren’t that many people in this country—fewer than 5 million. There’s lots of space that’s empty, especially along the coast. It’s easy to walk for a long time without seeing anyone if that’s what you choose to do. But you don’t get lonely because Irish people talk. …

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Podcast: What Does a High-Traffic Website Cost?

Advertising, hosting, and surprise expenses aside, what does it cost to build a high-traffic website? How do you build something that people organically gravitate toward? You create a substantive website—a website that visitors learn from and refer back to when they need answers. It doesn’t need to win design awards, and you don’t need to …

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Don’t Push Your Lawyers to Adopt Technology

We’ve got lots of technology in our practice. We make it available to the entire team. Our stack includes applications for practice management, document management, document assembly, document analysis, data analysis, internal and external communication, scheduling, etc. Some of our lawyers use the technology, and some don’t. That used to drive me crazy. It doesn’t …

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You Can Do Anything

I was listening to Senator Cory Booker the other day. He’s a good speaker, regardless of whether you love or hate what he says. One thing he likes to say is this: Never let your inability to do everything, stop you from doing anything. He’s got that right. You can do anything if you stop …

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Dallas, Links, and Irish Rowers Win Silver

Workshop—Dallas: The Workshop in Dallas is for you (1) if you’re doing well but want to grow faster with better marketing, better management, better systems, and actionable financial info, or (2) if you’re struggling to get the results you need and are tired of letting your firm run you instead of you running it. The …

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Podcast: How Many Lunches Until Success?

You want to grow your practice with referrals, but what does it really take to see solid returns? How many lunches should you spend connecting with now-strangers? I hear a lot of numbers from lawyers trying this exact networking approach, and most of them are low. They’re not investing in themselves or their referral sources, and they give …

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Are You Good Enough to Get Accepted?

I was extraordinarily privileged to be able to use my mortgage broker. Sure, he sold home mortgages to homebuyers, and he earned a commission. But he wasn’t just any mortgage sales guy. He was a “referral only” mortgage broker. You could only use him if you had a “referral.” I got lucky when one of my …

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Here’s How to Get Lucky

We went to see Christo’s “The Floating Piers” in Northern Italy. Someone on Facebook called us “so lucky.” We built a practice where clients pay significant fees. Someone in an e-mail wrote, “You’re lucky to be in a market where clients can afford that.” But we’re not lucky. We knew of “The Floating Piers” long …

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Workshops, Links, Sunshine, and Great Food

Workshops—Dallas and Las Vegas: Are you ready to take your practice to the next level? Are you ready to invest one day in a program that will change the course of your business? New York is sold out. Las Vegas has two spots remaining, and Dallas has a handful. It’s time to commit if you’re …

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