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LEE ROSEN
ON LAW PRACTICE MARKETING
MANAGEMENT AND TECHNOLOGY
DIVORCE DISCOURSE

How Hiding Money Pays Off

I hide money from myself. It works for me. It might work for you. I discovered the technique by accident. Here’s what happened: Years ago, an aggressive life insurance salesperson forced me to buy life insurance. He didn’t twist my arm behind my back, but he called me endlessly and wore me down. Truth be …

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Podcast: Decay is Crippling Your Law Practice

Entropy, a gradual breakdown of systems, is normal, but it’s the last thing you want happening in your practice. It creeps up on you when you’re growth-driven. Left unchecked, it’s going to cripple you. Some areas of your firm are skyrocketing. New clients are pouring in, your firm is generating revenue 10 times greater than your marketing …

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The Biggest Efficiency: Hang Up Faster

You’ve brought on an assistant, streamlined your technology, and adopted systems designed to keep you focused, productive, and efficient. You’re doing things you’ve read about. You only check your e-mail twice a day, you batch your calls, and you’ve minimized interruptions. You’re getting more done than you’ve ever done before. Life is good. You’re a …

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One Secret for Ranking Well on Google

It’s no secret that fresh, updated website material helps you rank well on Google and the other search engines. SEO gurus have reverse engineered Google sufficiently to be confident that more recent content has an advantage over old material when it comes to the rankings. That’s why blogs often rank so well on the search …

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When Is the Right Time to Narrow Your Focus?

Edinburgh, Scotland — I’ve passed by quite a few key-making stores lately. Yes, the places where you get a key made. We’ve been in Europe since May, and I’ve seen lots of old, weird locks with all these crazy keys. The house we’re staying in has four keys. Two of them are skeleton keys. I …

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Podcast: How to Stop Firing Your Associates

Managing lawyers is difficult work. Finding those diamonds in the rough and giving them the direction they need to shine is even more difficult. Admittedly, some associates aren’t cut out to be lawyers. They don’t follow up with clients, they’re preoccupied with their own lives, or they lack the motivation to represent clients with the …

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What Should You Outsource?

Outsource the stuff that requires expertise so expensive that you can’t reasonably afford to hire it. Here are some examples: forensic accounting, website design, private investigation, accounting and technology assistance in small firms, interior design, furniture repair, systems development, malpractice defense, etc. Also, outsource the work that is easy, simple, and routine: document filing, office …

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Where Should You Go to Grow?

How often would you like to exercise? A. Twice daily B. Daily C. Four times a week D. Never I’m the last guy to come to for advice on exercise. I’m a solid “D” on this quiz. Never sounds just fine. I could watch TV and eat with the time I free up by skipping …

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5 Lessons Learned Driving on the Wrong Side

Edinburgh, Scotland — I’ve been driving on the “wrong” side for so long that I’m beginning to forget what it’s like to drive on the “right” side. We spent 10 weeks in Ireland and now four weeks in Scotland. The left side of the road is starting to look right. My brain is a mess. …

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Podcast: The Transition to Less Stuff

I read an article recently stating that there are enough storage units in the United States to house the entire U.S. population. Most of us have lots of stuff. It lives on shelves in our closets and collects dust in the attic. When we run out of room, we shuffle it to a new resting …

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