Nothing pays off without effort.
Networking is the highest return on investment you can make for yourself and your business.
Once upon a time, us lawyers weren’t allowed to advertise or have a website. Yes, marketing is a welcome accelerant, but its benefits are fleeting and come at a high cost.
Building a network is stressful, especially for those of us who feel trepidation at the thought of initiating conversation with a stranger. It becomes easy to bypass vulnerability and throw dollars at Google, billboards, and TV. Sure, it brings in clients, but you’ll never be as desirable as a more connected lawyer. These lawyers don’t struggle to obtain client agreements, and their expansion happens naturally.
If your goal is to grow, you need to get out there and nurture your connections every day.
