Recently, I did a program about focusing on marketing until you hit a million-dollar run rate. It requires a full steam ahead, single-minded focus.
Expectedly, I received a lot of mixed opinions. The folks who love and understand the value of marketing agreed. The others who don’t love marketing pushed back. They feared broken systems, upset clients, and damaged reputations. That resistance is completely understandable if you take a long time to reach the million-dollar mark.
I’m working with a practice now that did it in six months. Yes, it ran into some of the problems my naysayers presented, but problems are relative to available resources. At the end of my client’s six months, it had an abundance of money and expertise to overcome the obstacles.
The practices that adopt a slow and steady methodology to growth are just that. They’re slow. They stagnate while their competitors overrun them and scoop up the business they missed in pursuit of well-rounded perfection.
The goal of marketing toward a million is agility, and this is how you achieve it.
